Lego® Serious Play® is based on solid neuroscientific findings about the connection between hand and brain. Our hands are directly linked to the brain through a dense network of nerve pathways. Up to 80% of brain cells are involved in controlling the hands, which means that physical activity – such as building with Lego bricks – stimulates complex cognitive processes. This approach leverages the brain’s ability to make abstract thoughts and emotions tangible through physical models. As a result, it not only fosters creative ideas but also enables deeper insights to be shared, while making visible thoughts and ideas that would otherwise be unclear and often remain unspoken.

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In addition, communication through physical models creates a highly constructive dialogue dynamic, as the focus shifts from the individual to the model itself. Every thought is embodied in a model, which allows critique and discussion to take place independently of the person. Lego® Serious Play® thus promotes open and equal communication, as all participants can express their perspectives through their models. At the same time, it enables the visualization of complex interrelations and facilitates a shared understanding within the team.