VISION, MISSION, VALUES & GUIDING PRINCIPLES

​​​​​An inspiring vision –

Find your “Why”!

What to expect: A vision answers the central questions: “What do we stand for?” and “What long-term impact do we want to create?” It inspires and provides lasting orientation. In a creative workshop, we work with your team to develop a vision that motivates and excites. With LEGO® Serious Play®, the vision becomes tangible and concrete. The vision can be shaped within the leadership team or developed participatively with people from across the organization. We then refine and articulate it, reflecting different versions with you until the final, resonant vision takes shape.

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Your benefits:

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• Inspiration: Your vision becomes an emotional anchor point for everyone involved.

• Clarity: A shared understanding through visualization and tangible models.

• Long-term impact: A strong vision provides lasting orientation for strategic decisions.

A clear mission –

The impact you make 

What to expect: The mission is the key to turning your vision into reality and defining your unique contribution to the world. It clearly describes the value you create, how you work, and what you stand for. In a creative and focused process, we work with your team to develop a mission that strengthens your identity and sets you apart. With LEGO® Serious Play®, the mission becomes tangible and easy to grasp, so that everyone involved can immediately recognize its meaning. Whether shaped within the leadership team or through participative involvement of diverse perspectives across the organization, we ensure the mission is authentic, motivating, and practical.

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Your benefits:

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• Authenticity: Your mission sets you apart and shows why you are unique.

• Engagement: Employees identify more strongly with the mission.

• Communication: A clearly defined mission strengthens your external impact.

Authentic values –

Shaping your culture

Values form the foundation of your organizational culture and are essential for authentic and sustainable collaboration. They provide orientation in daily interactions, guide decisions, and shape the way you work. In an interactive workshop, we identify together which values truly matter for your organization. With LEGO® Serious Play®, we create concrete models that illustrate how these values can be lived in everyday practice. This builds a tangible bridge between abstract principles and practical actions, making the values understandable and applicable for everyone on the team. The outcome is a shared understanding that strengthens your culture and provides a clear foundation for the future.

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Your benefits:

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Shared foundation: Values create a strong sense of “we” within the team.
Anchoring: Models make abstract values tangible and actionable.
Clarity: Strong values provide guidance in decisions and daily work.

Strong guiding principles –

Your foundation for decisions and actions

A guiding framework unites the central elements of your organization – your identity, ways of working, and goals – into a clear and consistent structure. It describes how vision, mission, and values interact in everyday practice and shapes the way decisions are made and actions are taken. With LEGO® Serious Play®, we make abstract ideas visible and create a tangible link to practice. The guiding framework is designed to be understandable for everyone and to serve as a practical foundation for action across your organization. The process not only fosters shared understanding but also strengthens commitment to actively live the framework.

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Your benefits:

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Strengthen identity: The guiding framework captures the essence of your organization and creates a strong sense of belonging.
Provide orientation: It serves as a decision-making tool and shows how values, goals, and ways of working are put into practice.
Build trust: A clearly formulated framework signals reliability and authenticity to the outside world.
Co-created: The participatory process ensures that everyone feels involved and committed to living the framework.